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JTBC's weekend drama 'King the Land' has witnessed a significant surge in ratings, according to Nielsen Korea.
The second episode, which aired on June 18th, garnered a nationwide paid broadcast household rating of 7.544%.
This impressive figure indicates a notable increase of over 2 percentage points (P) compared to the 5.075% rating of the first episode.
The burning question now revolves around whether this positive upward trend in ratings can be sustained in the long run.
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Featuring Lee Junho and Yoona in lead roles, 'King the Land' revolves around the story of Guwon, a man who disregards laughter, and Cheon Sarang, a smile queen who must maintain a perpetual smile.
Together, they strive to bring genuine laughter to the coveted VVIP lounge, 'King the Land,' which serves as a dream destination for hoteliers.
In the latest episode, viewers were captivated by the blossoming excitement between Guwon (played by Lee Junho) and Cheon Sarang (played by Yoona). Their chemistry added a new layer of intrigue to the series.
Meanwhile, KBS 2TV's weekend drama 'The Real Has Come!' achieved an impressive nationwide household rating of 20.2% for its 26th episode.
Source[1]