YG Entertainment Denies Jennie's Involvement with Marvel, Addressing Rumors

12th June 2023, Seoul - YG Entertainment has officially put an end to the swirling speculations surrounding BLACKPINK's Jennie joining the Marvel universe.

The entertainment agency released a statement through multiple media outlets, categorically stating that there is no truth to the claims of Jennie receiving an offer to appear in Marvel productions.

The rumors began circulating when various media sources, including the foreign press Asia One, reported that Jennie was set to join Marvel's illustrious roster of superheroes.

According to these reports, Marvel is currently working on a TV series titled "The Agents of Atlas," which is based on the popular comic book series of the same name. Speculation arose, suggesting that Jennie was in talks for a role in the series.

"The New Agents of Atlas" is an exceptional superhero team, established in 2019, that comprises Asian heroes led by the prominent character Jimmy Woo. It was initially rumored that Jennie would portray the role of Luna Snow (Seol-hee) in the series.

Luna Snow first made her debut in a Marvel video game back in 2020. As a K-pop singer-turned-superhero, her character possesses the ability to manipulate ice, using it to safeguard people across the globe.

With Jennie's recent venture into acting through HBO's "The Idol," where she collaborated with pop star The Weekend, fans couldn't help but fuel their excitement and anticipation for potential upcoming projects.

Adding fuel to the fire, reports circulated that several actors who have previously worked in the Marvel Cinematic Universe started following Jennie on Instagram, leading to further speculation about her potential involvement with Marvel.

Separately, it should be noted that on the 11th of June, during the "Born Pink World Tour" held in Melbourne, Australia, Jennie had to abruptly leave the stage due to health issues.

Though unrelated to the Marvel rumors, fans expressed their concern for the well-being of the talented artist.

As YG Entertainment effectively dispels the claims surrounding Jennie's affiliation with Marvel, fans will have to wait for official announcements from both the entertainment agency and Marvel Studios to learn about future projects and potential collaborations involving the beloved BLACKPINK member.

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BLACKPINK's Rosé has topped the December 2024 Idol Personal Brand Reputation rankings, beating out big names like G-Dragon and BTS's members!

The Korea Corporate Reputation Research Institute analyzed massive amounts of big data from November 28 to December 28, 2024.

They collected 194,169,629 data points from 1,730 idol brands, a 4.60% increase compared to the previous month.

The data tracked consumer participation, media interest, and community engagement to measure the idol brand reputation index.

Rosé’s rise to the top came from a surge in online consumer interest, positive feedback, and her active communication with fans. Her song "Apartment," along with her birthday celebrations, generated buzz in the data analysis, with keywords like "participate, confess, record" and "Apartment, Rosé, birthday" making the list. Her positive-to-negative ratio in the data was an impressive 93.28%, showing how loved she is by fans and media alike.

Other idols who made the top 30 included G-Dragon, Karina of aespa, Jang Wonyoung from IVE, and BTS's Jin, Cha Eun Woo, Jungkook, and Jimin. Despite fierce competition, Rosé’s brand reputation has remained unbeatable, solidifying her place at the top in December.

Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute commented on the findings, noting a 7.84% increase in brand expansion and an 8.53% rise in brand communication for Rosé. It’s clear that her influence and popularity are only growing stronger!

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