Haerin, a member of the K-pop group NewJeans, has just been appointed as the new face of the luxury brand Dior.
As an ambassador for Dior’s jewelry, fashion, and beauty divisions, Haerin has become the first Haerin to be appointed as an ambassador for the brand.
ADOR, Haerin‘s agency, announced on April 26th that the K-pop star will work as a global ambassador for Dior’s jewelry and as a house ambassador for Dior’s fashion and beauty divisions.
To celebrate this collaboration, a digital photoshoot for Vogue was released on April 24th, featuring Haerin and Dior.
Fans were impressed by her elegant charm and daring gaze, which perfectly embodied the modern and timeless “Dior style.”
This exciting announcement also marks a significant milestone for NewJeans as all members of the group have become global luxury brand ambassadors only nine months after their debut.
This is a testament to the influence of these artists who have established themselves as icons of their time, garnering immense popularity from the start.
In addition to this news, NewJeans‘ single album “OMG,” released in January, entered the US Billboard Hot 100 chart with the title track and another song “Ditto,” both of which stayed on the chart for six and five weeks, respectively.
The highest rankings for the two songs on the Billboard Hot 100 were 74th for “OMG” and 82nd for “Ditto.”
Netizens have been quick to share their excitement about Haerin‘s appointment as the new face of Dior.
Many expressed their admiration for Haerin‘s talent and her unique aura that perfectly embodies the modern and timeless “Dior style.”
Some fans have also shared their pride in NewJeans‘ accomplishments, praising their ability to become global luxury brand ambassadors in such a short period of time.
One fan commented, “Haerin is such a talented artist, and I am thrilled to see her representing Dior. She perfectly embodies the modern and timeless ‘Dior style,’ and I can’t wait to see what she will do next.”
Another netizen added, “NewJeans have achieved so much in just nine months, and it’s amazing to see them become global luxury brand ambassadors. I am so proud of them and can’t wait to see what they will achieve in the future.”
Overall, it’s clear that Haerin‘s appointment as the new face of Dior has sparked excitement and pride among fans, and we can’t wait to see what the future holds for her and the rest of NewJeans.