Han So Hee, Who Said She Would Quit Drinking After Getting Drunk, is Selected as a Model for “Soju”

Lotte Chilsung Beverage has appointed actress Han So Hee as the new model for its soju brand “Cheoeum Cheoreom” (which means “Like the First Time”).

On March 3, the company stated that they chose Han So Hee as the model because her sophisticated and bright image matches well with the product’s attributes.

They also added that they will launch various marketing activities with Han So Hee to target the soju market and drinkers.

The advertisements featuring Han So Hee will be revealed on Lotte Chilsung Beverage‘s official channel on March 6. The slogan for the campaign is “Leaving only pleasant memories,” and Han So Hee will help establish the brand’s image.

Previously, Han So Hee shared a humorous story related to alcohol. On January 24, she posted photos of herself and her sister wearing matching couple pajamas and spending two days eating, sleeping, and playing games.

The post attracted attention when she shared two photos of herself lying down while wearing sunglasses and stating that she will never drink again.

Han So Hee has gained recognition for her versatile acting skills through her roles in various dramas such as “The World of the Married,” “Nevertheless,” and “My Name” on Netflix.

She has established herself as an actress who can handle different genres, including melodrama and action, and has been praised for her beauty and acting skills.

Source[1]

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