Actor Yoo Ah In faces backlash as multiple brands pull advertisements following drug scandal

As the investigation into Yoo Ah In's drug use continues, his endorsement ads are quickly going away.

Media reports say that on February 12 KST, the fashion brand platform MUSINSA, which was known for using the actor in their campaigns and making an AI model named "MU Ah In" for their service, took out all references to him from their ads.

Outdoor brand NEPA and pharmaceutical brand I'm Vita have also taken Yoo Ah In out of their ads.

They removed pictures of him from their homepage, YouTube channel, and other branded content.

Yoo Ah In's endorsement deal with the Chinese fashion label CROQUIS has also been affected by the scandal. CROQUIS has taken down all of the things that had to do with him on their brand.

Meanwhile, it was already known that the actor was being looked into by the police for using the drug propofol regularly.

Investigators found that Yoo Ah In had been using propofol regularly since the beginning of 2021, and he also tested positive for marijuana.

Since then, the police have taken Yoo Ah In's phone and are doing digital forensics on it.

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The When Life Gives You Tangerines cast melted fans’ hearts once again — this time off-screen!

On April 15, the VIP premiere of the film Yadang took place at Megabox COEX in Samseong-dong, Seoul, and it quickly turned into a Poksak reunion.

The event was already buzzing with big names like Uhm Tae Woong (who made his first appearance in 8 years), Lee Min Ho, Ha Ji Won, Lee Joo Young, Hyeri, Lee Yu Bi, Kim Sung Kyun, and even Single’s Inferno 4's Lee Si An.

But the surprise appearance of severalWhen Life Gives You Tangerines cast members made fans super emotional.

IU, who played Gwansik’s daughter Geum Myeong in the Netflix series, was spotted quietly entering the theater wearing a mask. A fan who noticed her shared a photo, writing, “Poksak daughter Geum Myeong is here!”

Kim Seon Ho also showed up and quickly got attention. Fans recognized him despite the mask and commented, “Chung Seop is here too!” and “Park Hae Joon’s son-in-law came!” Kim Seon Ho made a special appearance in the series as Geum Myeong’s husband.

Kang Yoo Seok, who played Eun Myeong Yi (Gwansik’s son), also came to support his on-screen dad. Fans left sweet comments like “The son is so thoughtful!”

And of course, Choi Dae Hoon — better known as “Hak Ssi Ahjussi” — made fans smile with his bright energy. People couldn’t stop talking about him, saying things like “He came to see his in-laws’ movie,” and “The whole When Life Gives You Tangerines family is here!”

Before the event, Park Hae Joon shared in an interview with Xports News that he wasn’t sure who would show up, saying, “Everyone’s really busy, so it depends on the situation. But I’d be really happy if we could meet again after a long time.”

Well, they did meet again — and fans couldn’t be happier.

In Poksak, Park Hae Joon played the loving father Gwansik, but in Yadang, he takes on a much tougher role as a drug squad detective who never gives up on catching criminals. His transformation is already gaining attention from fans eager to see him in a new light.

Meanwhile, Yadang officially hit theaters on April 16.

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