• Netizens are worried that SM Entertainment isn't doing enough to promote aespa

    On November 17, aespa celebrated their second anniversary, and fans have been thinking about the last 2 years with the talented group.

    SM Entertainment's fourth-generation girl group, aespa, debuted after a long line of successful girl groups like S.E.S, Girls' Generation, f(x), Red Velvet, and more. SM Entertainment is one of the best entertainment companies in Korea.

    In their two short years as a group, aespa has done a lot of impressive things. They have made their own way as an idol group with a distinctive metaverse concept.

    Fans want to see more of the group after seeing them perform and shine on stages around the world. They have shown they can hold their own at overseas festivals, like when they played at Coachella in April.

    In July, they gave a speech at the United Nations' 2022 High-Level Political Forum about promoting global sustainability, which was another way to show their global impact.

    While aespa continues to show how popular and influential they are, fans and netizens alike wonder why SM Entertainment doesn't seem to do enough to promote the group.

    This year, aespa put out their second mini-album, which had the hit songs "Girls" and "Illusion." Even though the group made a comeback, Internet users noticed that they had only been on music shows four times. Fans are asking questions because of this and the fact that aespa hasn't been confirmed to perform at any of the upcoming year-end award shows.

    Netizens think it's important for SM Entertainment to promote aespa since the number of important fourth-generation K-Pop girl groups keeps growing. People were sad that the girls couldn't spend more time doing what they love, which is performing on stage for fans.

    "It's a shame. I really hope to see them on more music shows in the future."

    "Don't they promote anything else besides music shows?"

    "I've seen SM artists all year long, but I haven't seen aespa yet. Even though I don't like them, I feel bad for them. During their rise to fame, they should have the most things to do. I'm sure the fans are very angry."

    "Why is Aespa the only one who doesn't want to come out…? I heard that everyone else is a musician."

    "Why do they run it this way? You can't even call it "superstar branding," because how can you call it branding if you only go through the music shows twice? I sometimes see them on variety shows, so it's not like they're trying to push a mystical concept. What do they look like? All of the 4th generation girl groups are being aggressively pushed and marketed…"

    What are your thoughts?

    Source[1]

  • Former S.E.S Shoo brings her twin daughters to a night market and reveals emotional story: “I once sold clothes just to get by”

    Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.

    On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”

    The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.

    Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”

    Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”

    Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”

    Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”

    Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.

    Source (1)