As an alternative to falling sales and the possibility that BTS members will join the military, HYBE has said that it will introduce four new groups.

On October 17, the CEO of HYBE, Park Ji Won, sent a letter to shareholders in which he said, "We have been getting ready for this for a long time, just in case something like this ever happened. We want to make it possible for BTS and their fans to be together."

He said, "We fully understand that investors are worried about whether HYBE will be able to keep growing at the same rate it has because BTS isn't doing as much".

He added, "We are setting up a structure that can make them, and we are taking on different challenges by combining new technologies like platform business and game business."

HYBE has a plan for how to do this:

• The debut of four or more groups next year with a K-pop production method including Japan and the US
• Live streaming on the fan platform Weverse
• New subscription service
• Continuous update of the BTS game and expansion of publishing
• Incorporation of AI-based voice and singing synthesis technology of Supertone was presented.

Aside from BTS, the sales of established artists like SEVENTEEN, TXT, ENHYPHEN, LE SSERAFIM, NewJeans, Zico, Fromis9, Justin Bieber, and Ariana Grande grew by more than three times last year on average. It is said to make nine independent labels work together and compete.

It has been studied and found that the confirmation of BTS's membership will hurt HYBE's stock price.

By doing things like getting into the game business, HYBE is making BTS less dependent on sales, but it is still high. HYBE was able to cut its reliance on BTS from 80% when it went public to 60%.

As long as there was doubt about BTS joining, the securities industry kept lowering HYBE's target price. It was changed to 250,000 won for NH Investment & Securities, 210,000 won for Samsung Securities, and 210,000 won for Hyundai Motor Securities.

Source[1]

BTS’s V is creating major buzz in Indonesia once again, and this time, it’s all thanks to his role as a global ambassador for the financial platform SimInvest!

In March 2023, V was chosen as the face of the Indonesian investment platform, and he continues to hold the title for the second consecutive year. SimInvest has seen impressive growth thanks to V’s loyal fanbase, particularly among the younger generation. The platform expressed their delight, revealing that V’s influence has played a huge role in their success.

For 2024, the platform is making an exciting move by adding legendary actor Jackie Chan as a co-ambassador alongside V. SimInvest hopes that this partnership will boost the platform’s appeal even further and help build trust among a wider audience.

To celebrate the incredible growth, SimInvest threw an event in Jakarta from January 16 to 24. They set up a special booth at the MRT station where fans could grab exclusive V-themed merchandise and enjoy free coffee. As expected, the turnout was massive, with fans flooding the station and forming long lines. The crowd was so large that the event had to be paused multiple times for safety reasons, as SimInvest had to manage the growing number of fans. Both the company and the fans were in awe of the overwhelming "V-effect"!

V’s popularity in Indonesia is undeniable. On Instagram, he was recently ranked as the second most influential celebrity in the world—just behind Cristiano Ronaldo. He also tops the search volume charts on Indonesia’s Google Trends for Korean stars.

This isn’t the first time V has caused a stir in Indonesia. Back in 2021, during BTS's ambassadorship with Hyundai Motors at the Indonesia International Auto Show (GIIAS), a "Hyundai x BTS" photo booth saw V being the most popular member with attendees. Fans couldn’t get enough of the global superstar!

It’s clear that V’s impact in Indonesia—and globally—continues to grow stronger, with fans everywhere eager to show their love for the K-pop icon!

Source (1)