Jun Ji Hyun’s Endorsement Was So Powerful That A Chicken Brand Raised Its Sales Up To 5 Times In The First Half of 2022
In the first half of the year, Jun Ji Hyun ranked third in top-tier sales.
In the Mnet "TMI News" broadcast on July 27, the rankings for "The first half of 2022's top 10 stars with top-tier sales" were revealed.
It is known that Jun Ji Hyun was a model for 22 brands in the first half of the year alone. Her current activities range from chicken commercials to the curry, chocolate, fashion, beauty, and investment industries.
For the past nine years, Jun Ji Hyun has worked as a model for longevity in chicken commercials.
The brand's annual sales, which were 82.6 billion won before Jun Ji Hyun became a model, have reportedly increased to 400.4 billion won. Asia's chimaek craze was spearheaded by Jun Ji Hyun through this advertisement.
Solely in the first half, Jun Ji Hyun is known to have generated 13 billion won in sales, proving her enduring stardom.
The broadcast of "TMI News" occurs every Wednesday at 8 p.m.
IU melts hearts by helping young actress Kim Tae Yeon pick a dress for her first awards show and even goes shopping with her
IU has once again warmed hearts with her sweet and caring nature — this time by personally helping young actress Kim Tae Yeon get ready for her very first awards show.
The two actresses both played the same character, Ae Soon, in different stages of life in the Netflix drama "When Life Gives You Tangerines". IU played the adult version while Kim Tae Yeon touched viewers with her emotional performance as young Ae Soon.
Even though Kim Tae Yeon doesn’t have an agency yet, IU made sure the young star wouldn’t be alone. According to insiders, IU personally visited a dress shop with Kim Tae Yeon to help her pick out a beautiful outfit. She even helped with hair and makeup plans, making sure Tae Yeon could shine at the upcoming 61st Baeksang Arts Awards, where both actresses are nominated.
Kim Tae Yeon’s mom posted about the moment on Instagram, saying:
“Tae Yeon met IU unnie and told me to say thank you. Words aren’t enough to express how grateful we are. We were so surprised by her unexpected visit, and her thoughtful care truly touched our hearts. Thank you again to IU for the gift.”
The post also showed a happy Kim Tae Yeon holding IU’s present and choosing a dress — a moment that melted fans’ hearts.
IU is well-known in the industry for her generosity and kindness. While filming "You Have Done Well", she reportedly gave thoughtful gifts and created a warm, friendly vibe on set for everyone, from co-stars to staff.
The drama itself became a big hit, earning praise both in Korea and overseas. IU, Park Bo Gum, Yeom Hye Ran, Choi Dae Hoon, and Kim Tae Yeon all received Baeksang nominations — a huge achievement, especially for the young star.
Kim Tae Yeon, born in 2011, has been acting since she was little and appeared in dramas like Crash Landing on You, A Dog’s Love Today, and Gyeongseong Creature. But her powerful acting in "When Life Gives You Tangerines" truly made people cry, smile, and remember her name.
IU didn’t stop at helping Kim Tae Yeon. She also invited fellow cast members Moon So Ri, Park Hae Joon, Ahn Tae Rin, and more to her concert, sending them gifts to show her love and support.
In an earlier interview, IU talked about giving gifts to so many people. She humbly said,
“As I do more projects, there are more people I’m thankful for, but it’s not as hard as people think. I just hope the people receiving the gifts feel happy.”
Talking about the drama, she added,
“It was such a grand project. Just being part of it was a blessing. It made me think, ‘Ji Eun, you really experienced something amazing.’ I’m grateful I could work with such great people.”
Once again, IU has proved she’s not just a talented singer and actress — she’s also a true “Good Deed Queen.”
