In 2015, Kill Me Heal Me as soon as it aired, created a fever on Korean screens and some countries in Asia because of its new and attractive content and newly released cast. talent, and color. 

The film immediately attracted the audience's attention thanks to the introduction of a male protagonist - Cha Do Hyun has 6 personalities because he had an unhappy childhood.

Each character of Cha Do Hyun has its own charm, sometimes transforming into Shin Se Gi - a rebellious playboy, sometimes becoming Ahn Yo Na - a girl crazy for handsome boys and even a little girl. age – Nana.

Through the excellent acting of actor Ji Sung, Cha Do Hyun's personalities are clearly expressed in each person's personality, no one mixes with anyone, even the audience is "infatuated with" ” with the overbearing, brazen personality of Shin Se Gi because of his attractive appearance.

However, few people know that Ji Sung is not the first choice for Cha Do Hyun, this role was originally intended for actor Hyun Bin.

According to Soompi, right when the project was in the casting stage, the producer of Kill Me, Heal Me wanted to target an A-list star for the male lead position.

And that person is Hyun Bin - Son Ye Jin's husband. However, the actor " Crash Landing on You " declined this invitation to cooperate.

Back in 2015, at that time, Hyun Bin also received an invitation to participate in the work " Hyde, Jekyll, Me" with the character Goo Seo Jin - a rich and handsome third generation tycoon, however he was not has a personality disorder with two co-existing personalities.

 This character is somewhat similar to Cha Do Hyun in Kill Me, Heal Me and only has less personality. In the end, Son Ye Jin's husband chose Hyde, Jekyll, Me and ignored Kill Me, Heal Me.

By the time Hyde, Jekyll, and Me were on the air, the popularity was not very good, while Kill Me, Heal Me consecutively won a rating of 10% nationwide for the highest episode. 

Thanks to the success of this work, Ji Sung received many prestigious awards in the 2015 MBC Drama Awards.

Missing Kill Me, Heal Me, many viewers expressed their regret for Hyun Bin, but others said that it is unlikely that the actor will be able to show a Cha Do Hyun with many personalities like Ji Sung.

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BLACKPINK's Rosé has topped the December 2024 Idol Personal Brand Reputation rankings, beating out big names like G-Dragon and BTS's members!

The Korea Corporate Reputation Research Institute analyzed massive amounts of big data from November 28 to December 28, 2024.

They collected 194,169,629 data points from 1,730 idol brands, a 4.60% increase compared to the previous month.

The data tracked consumer participation, media interest, and community engagement to measure the idol brand reputation index.

Rosé’s rise to the top came from a surge in online consumer interest, positive feedback, and her active communication with fans. Her song "Apartment," along with her birthday celebrations, generated buzz in the data analysis, with keywords like "participate, confess, record" and "Apartment, Rosé, birthday" making the list. Her positive-to-negative ratio in the data was an impressive 93.28%, showing how loved she is by fans and media alike.

Other idols who made the top 30 included G-Dragon, Karina of aespa, Jang Wonyoung from IVE, and BTS's Jin, Cha Eun Woo, Jungkook, and Jimin. Despite fierce competition, Rosé’s brand reputation has remained unbeatable, solidifying her place at the top in December.

Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute commented on the findings, noting a 7.84% increase in brand expansion and an 8.53% rise in brand communication for Rosé. It’s clear that her influence and popularity are only growing stronger!

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