Eider continues his relationship with actor Park Bo Gum as a model for the FW season in 2022.
Park Bo Gum worked as an Eider model from the FW season of 2017 to the SS season of 2020 just before enlisting in the military, and through this renewal of the contract, he will be joining the season for the fourth year.
Eider said that he decided to renew his model contract based on the trust he had built up and judged that Park Bo Gum, who had bright and healthy energy, would be able to express his youthful and trendy brand image well.
It is also explained that as they have been together for a long time, they will be able to effectively show Eider’s side.
It is expected that Eider, who has become young and trendy by strengthening outdoor fashion, will meet Park Bo Gum, who has become more mature after being discharged from the military, and what kind of synergy he will show.
This season, Eider plans to develop a ‘these days outdoor’ style that goes beyond the outdoor and daily life, such as the neo-hiker and cross-player lines.
In particular, it will present a variety of fall and winter items, from down jackets that incorporate light and warm outdoor technology in a trendy design to a collaboration collection featuring a street atmosphere.
At the Eider 2022 FW season pictorial set last week, Park Bo Gum perfectly digested the trendy outdoor look with stylish poses and expressions despite the absence of two years.
It is said that he showed affection and a high level of understanding for the brand by actively sharing opinions about products and pictorials while filming was in progress.
The Eider Marketing Team said, “Thanks to the bright image of actor Park Bo-gum and the trust he has built up over a long period of time, we have once again continued our relationship as a brand model. “.
On the other hand, Eider is planning to release an outdoor pictorial for the FW season where you can see Park Bo Gum‘s colorful appearance in the coming August.
