• Eider Has Renewed Park Bo Gum's Contract As Their Product Endorser

    Eider continues his relationship with actor Park Bo Gum as a model for the FW season in 2022. 

    Park Bo Gum worked as an Eider model from the FW season of 2017 to the SS season of 2020 just before enlisting in the military, and through this renewal of the contract, he will be joining the season for the fourth year.

    Eider said that he decided to renew his model contract based on the trust he had built up and judged that Park Bo Gum, who had bright and healthy energy, would be able to express his youthful and trendy brand image well.

    It is also explained that as they have been together for a long time, they will be able to effectively show Eider's side.

    It is expected that Eider, who has become young and trendy by strengthening outdoor fashion, will meet Park Bo Gum, who has become more mature after being discharged from the military, and what kind of synergy he will show.

    This season, Eider plans to develop a 'these days outdoor' style that goes beyond the outdoor and daily life, such as the neo-hiker and cross-player lines.

    In particular, it will present a variety of fall and winter items, from down jackets that incorporate light and warm outdoor technology in a trendy design to a collaboration collection featuring a street atmosphere.

    At the Eider 2022 FW season pictorial set last week, Park Bo Gum perfectly digested the trendy outdoor look with stylish poses and expressions despite the absence of two years.

    It is said that he showed affection and a high level of understanding for the brand by actively sharing opinions about products and pictorials while filming was in progress.

    The Eider Marketing Team said, "Thanks to the bright image of actor Park Bo-gum and the trust he has built up over a long period of time, we have once again continued our relationship as a brand model. ".

    On the other hand, Eider is planning to release an outdoor pictorial for the FW season where you can see Park Bo Gum's colorful appearance in the coming August.

  • ‘Resident Playbook’ preview teases Jo Jung Suk and possibly Jeon Mi Do—ratings expected to skyrocket

    Jo Jung Suk is officially back—and fans of Hospital Playlist couldn’t be more excited.

    In the preview for episode 10 of Resident Playbook, aired by tvN on May 10, Jo Jung Suk’s character Lee Ik Jun is shown walking through a dimly lit hospital, saying, “It’s been so long since I came here.”

    The short scene sparked immediate buzz online, especially when he’s seen holding hands with a woman—whose face is hidden. Many viewers are now asking: Is it Chae Song Hwa?

    Although her identity isn’t revealed, fans are hopeful that the woman is Jeon Mi Do, who played Chae Song Hwa in Hospital Playlist.

    Earlier announcements confirmed that both Jo Jung Suk and Jeon Mi Do would make appearances in Resident Playbook, fueling speculation that the beloved duo is finally reuniting on screen.

    The teaser quickly became a hot topic, helping the drama maintain its upward momentum. Resident Playbook—a spin-off of the hit series Hospital Playlist—has been gaining strong viewership, with its latest episode setting new personal ratings records.

    The show has consistently ranked No. 1 in its time slot across all channels, showing that fans are deeply invested in the lives and growth of the young doctors at the center of the story.

    As the series continues to mix heartwarming guest appearances with its own emotional stories, viewers are now eagerly waiting for episode 10, airing May 11 at 9:20 PM KST, to see what’s next.

    Will the “99s” finally reunite? Tune in to find out!

    Source: [1]