Numerous advertisers of companies with Park Eun Bin as their model are seeing the so-called ‘Woo Young Woo’ effect.
Actress Park Eun Bin is currently receiving a lot of love from the public through the ENA drama ‘Extraordinary Attorney Woo‘. As a result, love calls from the advertising industry are flooding in for her.
On July 14th, Financial News reported that Park Eun Bin‘s annual model fee had doubled recently.
According to the advertising industry, before the drama ‘Extraordinary Attorney Woo‘, Park Eun Bin’s ransom was known to be around 200 million won a year, but now it is expected that it has risen to about 400 million won.
There are a number of companies and public institutions, such as Korea Ginseng Corporation (from 2018), Korea Housing Finance Corporation (from 2016), fashion watch Tissot, and public service advertisements from the Ministry of Environment, with Park Eun Bin as their advertising model.
According to the media, the Korea Ginseng Corporation recently saw a 5% increase in sales after the box office hit ‘Woo Young Woo’, and the company is said to be analyzing this as the ‘Woo Young Woo’ effect.
Even advertising industry officials did not spare praise for him, saying, “Actress Park Eun Bin has a smart and wise image and sincere activities,” and “Actress Park Eun Bin is a pleasant model that suits any advertisement without the likes or dislikes of the public.”
Meanwhile, according to Nielsen Korea, the viewer ratings of the drama ‘Extraordinary Attorney Woo’ started at 0.9% in the first episode and rose to 9.6% in the sixth, proving the ‘Woo Young Woo’ syndrome.