Numerous advertisers of companies with Park Eun Bin as their model are seeing the so-called 'Woo Young Woo' effect.

Actress Park Eun Bin is currently receiving a lot of love from the public through the ENA drama 'Extraordinary Attorney Woo'. As a result, love calls from the advertising industry are flooding in for her.

On July 14th, Financial News reported that Park Eun Bin's annual model fee had doubled recently.

According to the advertising industry, before the drama 'Extraordinary Attorney Woo', Park Eun Bin's ransom was known to be around 200 million won a year, but now it is expected that it has risen to about 400 million won.

There are a number of companies and public institutions, such as Korea Ginseng Corporation (from 2018), Korea Housing Finance Corporation (from 2016), fashion watch Tissot, and public service advertisements from the Ministry of Environment, with Park Eun Bin as their advertising model.

According to the media, the Korea Ginseng Corporation recently saw a 5% increase in sales after the box office hit 'Woo Young Woo', and the company is said to be analyzing this as the 'Woo Young Woo' effect.

Even advertising industry officials did not spare praise for him, saying, "Actress Park Eun Bin has a smart and wise image and sincere activities," and "Actress Park Eun Bin is a pleasant model that suits any advertisement without the likes or dislikes of the public."

Meanwhile, according to Nielsen Korea, the viewer ratings of the drama 'Extraordinary Attorney Woo' started at 0.9% in the first episode and rose to 9.6% in the sixth, proving the 'Woo Young Woo' syndrome.

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Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.

On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”

The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.

Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”

Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”

Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”

Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”

Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.

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