As of right now, Aespa is the 4th generation of a girl group with a great reputation in the West. SM Entertainment's strong position in the West also gives Aespa many chances to appear on shows and events in the United States of America.
Recently, the group held a successful show there, but some people didn't like their costumes.
At the showcase in the United States, Aespa's increasing beauty was praised. Nonetheless, the SM Entertainment girl group's attire is controversial.
Consequently, the 4 girls continue to wear a single color, a cumbersome cut, and recognizable Kwangya universe styles.
Despite the fact that this group can assist Aespa in showing a few advantages, the group's reputation prevents significant progress.
Even though the costume was deemed safe and non-disruptive, this was the best way to represent Aespa in the United States.
Prior to their participation in the Coachella 2022 music festival, four SM Entertainment beauty queens were also suspected of plagiarizing senior members of BLACKPINK.
Denicheur is known to produce Aespa's performance costumes. Nonetheless, these 4 designs share numerous color, texture, and attachment similarities with BLACKPINK's 2019 Coachella legendary ensemble.
At the time, Aespa and SM Entertainment were criticized for allegedly using a "trick" game to attract attention.
Aespa performed in the United States for the first time at the Macy's Thanksgiving Day Parade music festival.
However, the group's attire created controversy. This greatly dissatisfied the audience, as they believed the company did not need to invest in clothing, so they wore the outfits Aespa wore in their weekly Korean music performances.
Aespa, the most prominent girl group of the 4th generation of K-pop, is frequently criticized for its talent and outfits. Despite this, the 4 female idols was still able to win over the audience.
Source[1]