It is no exaggeration to say that “Business Proposal” is the hottest TV series in the first quarter of 2022. Although the script is not new, the cast does not have any A-list stars, but the film has received great responses. active throughout the broadcast journey, not only in Korea but also abroad.
In addition to the innocent praise online, the success of “Business Proposal” also brings a lot of financial benefits to quite a few big companies, especially Netflix, Kakao, and Cross Pictures, which have participated in the production. export and stream “Business Proposal“.
According to a March 31 report by FlixPatrol, a global rating site, “Business Proposal” took the top 1 spot on Netflix in 21 countries on March 24, the most impressive achievement during its broadcast. First 10 episodes. The series also ranked first in the non-English drama category during the last 2 weeks of March, also on this online distribution platform.
Kakao Entertainment is also enjoying the benefits of unexpected success through the global release of “Business Proposal“. This is because overseas fans are flocking to Kakao’s webtoon and web novel platform, Kakao Page to read the original story.
According to Kakao Entertainment, “Business Proposal” webtoon series has already been completed, but the platform has decided to re-release the series so that fans can read it while the series airs. In Thailand, the number of views has increased 10 times compared to before the broadcast, and 13 times in Indonesia – Taiwan. Of course, “Business Proposal“has also become Kakao’s most-read webtoon today.
In Japan, sales of Piccoma, a webtoon and web novel service company run by Kakao Japan, doubled soon after the series aired.
Cross Pictures, the company involved in the production of the movie “Business Proposal“, is also receiving a lot of money.
Cross Pictures is a film production company in which Kakao Page invested 5.8 billion KRW (about 109 billion VND) in 2020 to buy back a 49% stake. Based on the film production background of Cross Pictures, Kakao Page has invested ambitiously to produce a TV blockbuster of its own.
And “Business Proposal” is one of the first successes of this synergy.
