It is no exaggeration to say that "Business Proposal" is the hottest TV series in the first quarter of 2022. Although the script is not new, the cast does not have any A-list stars, but the film has received great responses. active throughout the broadcast journey, not only in Korea but also abroad.

In addition to the innocent praise online, the success of "Business Proposal" also brings a lot of financial benefits to quite a few big companies, especially Netflix, Kakao, and Cross Pictures, which have participated in the production. export and stream "Business Proposal".

According to a March 31 report by FlixPatrol, a global rating site, "Business Proposal" took the top 1 spot on Netflix in 21 countries on March 24, the most impressive achievement during its broadcast. First 10 episodes. The series also ranked first in the non-English drama category during the last 2 weeks of March, also on this online distribution platform.

Kakao Entertainment is also enjoying the benefits of unexpected success through the global release of "Business Proposal". This is because overseas fans are flocking to Kakao's webtoon and web novel platform, Kakao Page to read the original story.

According to Kakao Entertainment, "Business Proposal" webtoon series has already been completed, but the platform has decided to re-release the series so that fans can read it while the series airs. In Thailand, the number of views has increased 10 times compared to before the broadcast, and 13 times in Indonesia - Taiwan. Of course, "Business Proposal"has also become Kakao's most-read webtoon today.

In Japan, sales of Piccoma, a webtoon and web novel service company run by Kakao Japan, doubled soon after the series aired.

Cross Pictures, the company involved in the production of the movie "Business Proposal", is also receiving a lot of money.

Cross Pictures is a film production company in which Kakao Page invested 5.8 billion KRW (about 109 billion VND) in 2020 to buy back a 49% stake. Based on the film production background of Cross Pictures, Kakao Page has invested ambitiously to produce a TV blockbuster of its own.

And "Business Proposal" is one of the first successes of this synergy.

Kim Soo Hyun’s recent controversy is now affecting his appearance on MBC’s Good Day, with some viewers demanding that he leave the show.

On March 12, a post titled "ㄱㅅㅎ should step down" appeared on the viewer feedback section of Good Day, sparking discussion online.

The post’s author wrote, "G-Dragon’s show is supposed to be for fun, so what’s this controversy with ㄱㅅㅎ? He should voluntarily step down," directly calling for Kim Soo Hyun’s removal from the program.

Good Day is a music project variety show led by G-Dragon, where he collaborates with well-known figures from different fields to create a song representing the year. Kim Soo Hyun, who shares the same birth year as G-Dragon, was added to the show as part of the ’88 line, winning fans over with his friendly and lighthearted image.

However, things took a turn when Kim Soo Hyun became embroiled in controversy regarding allegations of a past romantic relationship with the late Kim Sae Ron when she was still a minor. While his agency strongly denied the claims, calling them "false information," additional photos showing affectionate moments between the two—such as a cheek kiss—along with text messages sent by Kim Sae Ron, have only fueled the public’s doubts.

Although the viewer feedback post did not mention his full name, Kim Soo Hyun is the only cast member whose initials match "ㄱㅅㅎ," making it clear that the post was referring to him.

Meanwhile, Kim Soo Hyun is also set to star in Disney+’s upcoming drama Knock-Off, with the first season scheduled to be released soon. However, with his controversy continuing to spread, even Knock-Off is facing growing concerns.

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