“A Business Proposal” Was Praised By Netizens For Naturally Showing Korean Culture And Food

Netizens’ reaction to the PPL scene of ‘A Business Proposal‘ is hot.

In the SBS Monday-Tuesday drama ‘A Business Proposal‘, broadcast on March 21, there was a scene in which Kang Tae Moo (Ahn Hyo Seop), the chairman of a food company, had a meeting about the global localization strategy of dumplings. The scene was a PPL scene for a dumpling brand.

Kang Tae Moo said, “Korean food has the image of a well-being food with the sincerity of the maker, so let’s make it with a difference,” and suggested, “Let’s make the package notation in Korean and make dumplings just like that.”

The scene drew attention from netizens, saying, “It does not interfere with the content of the drama at all, but rather matches the main narrative well.” Netizens praised the natural handling of Korean culture and food.

Netizens commented, “I liked this part too”, “I said PPL like this”, “In the original story, it wasn’t a food company, but I think the adaptation was good”, “It’s a PPL restaurant because it’s a food company”, “It’s desirable and very sensible”, etc. showed a positive reaction.

Meanwhile, ‘A Business Proposal‘ is a drama that depicts an office romance between a CEO with a genius talent and an employee who cheats on his identity.


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