• “Forecasting Love and Weather” Ratings Dip Amidst Competition With “Twenty Five Twenty One” Become Less Appealing to the Viewers

    Despite having a good start, Park Min Young’s drama has become less appealing to the viewers among hot K-dramas in March.

    After airing the newest episode on the evening of March 12th, “Forecasting Love and Weather”, starring Park Min Young and Song Kang, continued to show poor performance with no new developments and witness a decrease in rating. In particular, its rating dropped to only 6.5% from 7.5% recorded in the 8th episode.

    With its impressive start, “Forecasting Love and Weather” was expected to be the savior of JTBC. However, the drama seems to be losing its heat. There are not many new or unexpected developments in the story and it only centers around the romance of a couple who has been hurt by their past relationships.

    Among all the dramas with interesting content aired this March, “Forecasting Love and Weather” is becoming less appealing to the viewers.

    Meanwhile, tvN’s “Twenty Five Twenty One” has successfully maintained its No. 1 position compared to dramas in the same time slot. 

    The latest episode of the series has achieved an average nationwide rating of 10.6%, taking the number one spot for the series on all channels, even including public ones.

    Twenty Five Twenty One” also continues to hold the top spot during its airtime, with a key demographic of viewers aged 20 to 49, with a national average score of 6.4%. 

    In the latest episode, the misunderstanding between the two female characters was resolved, and Baek Yi Jin also fully realized his special feelings for Hee Doo.

    Another drama, which also airs on Saturday night, – Love (ft. Marriage and Divorce) 3 has achieved a record rating of 7.8% for the latest episode, continuing the perfect streak for its 3rd season.

    Source[1]

  • BLACKPINK’s Lisa Opens Up About the Toughest Part of Being a CEO and How She Handles Budget Issues

    BLACKPINK’s Lisa recently revealed the challenges of being the CEO of her own company, LLoud, and shared some behind-the-scenes insights into the struggles of managing her own business.

    In a February 28th video uploaded to the YouTube channel Zip Daesung, Lisa sat down as a guest and opened up about her journey as a one-person CEO.

    During the shoot, as Lisa was getting her hair touched up, Daesung casually asked, "Have you been working with this crew for a long time?" to which Lisa replied, "Over a year. Ever since I started my company." She was referring to LLoud, the agency she founded just last year.

    While discussing her experiences, Lisa added, "It’s fun. Of course, there are difficult parts," but quickly shifted the conversation, jokingly saying, "Aren’t you getting touched up?"

    Daesung laughed and explained that his stylist wasn’t around at the moment, "The person who does that is off work. They’ll come back later after working nearby. It’s a bit more flexible." He joked further, "But we only pay for the time they’re here, and if they’re not here, we don’t pay for that time."

    Lisa responded humorously, "I don’t think that’s bad. It’s good. Then, please step out for a moment. I don’t need any touch-ups." Her playful remark lightened the mood.

    The conversation turned more serious when Daesung asked, "Do you ever feel like a CEO? Do you realize how much money goes out in unexpected places? Do you think, 'Oh, the company paid for this'?"

    Lisa responded honestly, saying, "The music video costs are insane. It’s no joke." She went on to explain that managing the costs for music videos can be overwhelming, especially when you’re running a business alone.

    Daesung agreed, commenting, "Yeah, both for us and for BLACKPINK, there’s a certain scale we’re used to from YG. The music itself is that kind of style, right?" He then asked, "When making a music video, do you just say, 'Can you please lower the cost?'"

    Lisa didn’t hesitate to answer, saying, "Yes, I always ask them to reduce it." She elaborated, "I talk about the budget and ask for help. But it always ends up exceeding the budget. We just want to do our best. We want to meet the expectations."

    It’s clear that Lisa’s commitment to her work goes beyond the financials, always striving to meet high expectations despite the challenges that come with running a company.

    Source: [1]