Actor Yeo Jin Goo and BLACKPINK member Rosé will work together.
Janus ENT, Yeo Jin Goo‘s agency, announced on February 14th that Yeo Jin Goo will serve as a brand campaign model for Homeplus (President Lee Je Hoo), which marks the 25th anniversary of its foundation.
The agency expected Yeo Jin Goo, who has become a representative youth actor with acting skills and popularity, to create synergy as he becomes the new face of distributor Homeplus.
Homeplus will use Yeo Jin Goo and BLACKPINK Rosé, who are the same age, as models, to carry out the “Twenty-five-year-old Fresh Thinking Homeplus” campaign featuring symbolism in the 25th anniversary of its foundation. Homeplus‘ plan is to continue its 25 years of online and offline distribution with this campaign, while conducting marketing to add “fresh” thoughts optimized for rapidly changing customer trends.
Yeo Jin Goo is advertising the mountainous Jin Song Pyeon. He expressed the “mountain taste” such as Gangwon-do Korean beef and Wando abalone enjoyed at home with a trendy sense. This symbolizes Homeplus‘ solid distribution line.
Cho Do Yeon, head of the Homeplus brand division, said, “We selected Yeo Jin Goo and Rosé as models because they look like Homeplus“, adding, “We will create a young and new Homeplus brand power by giving customers a ‘sacred experience’ to mark the 25th anniversary of its foundation“.
The brand campaign video with Yeo Jin Goo and Rosé will be available on TV, Homeplus‘ official YouTube channel, and online portal sites from February 17th.