Actor Yeo Jin Goo and BLACKPINK member Rosé will work together.

Janus ENT, Yeo Jin Goo's agency, announced on February 14th that Yeo Jin Goo will serve as a brand campaign model for Homeplus (President Lee Je Hoo), which marks the 25th anniversary of its foundation.

The agency expected Yeo Jin Goo, who has become a representative youth actor with acting skills and popularity, to create synergy as he becomes the new face of distributor Homeplus.

Homeplus will use Yeo Jin Goo and BLACKPINK Rosé, who are the same age, as models, to carry out the "Twenty-five-year-old Fresh Thinking Homeplus" campaign featuring symbolism in the 25th anniversary of its foundation. Homeplus' plan is to continue its 25 years of online and offline distribution with this campaign, while conducting marketing to add "fresh" thoughts optimized for rapidly changing customer trends.

Yeo Jin Goo is advertising the mountainous Jin Song Pyeon. He expressed the "mountain taste" such as Gangwon-do Korean beef and Wando abalone enjoyed at home with a trendy sense. This symbolizes Homeplus' solid distribution line.

Cho Do Yeon, head of the Homeplus brand division, said, "We selected Yeo Jin Goo and Rosé as models because they look like Homeplus", adding, "We will create a young and new Homeplus brand power by giving customers a 'sacred experience' to mark the 25th anniversary of its foundation".

The brand campaign video with Yeo Jin Goo and Rosé will be available on TV, Homeplus' official YouTube channel, and online portal sites from February 17th.

Source[1]

BLACKPINK’s Jisoo shared a surprising story from her trainee days!

On January 29, the latest episode of Dex’s Fridge Interview was released on YouTube. During the chat, Dex asked Jisoo if she ever rebelled or broke the rules as a trainee. She confidently replied, “Not at all. The only rebellion I had as a trainee was eating.”

Dex then jokingly imitated her younger self, saying, “I’m perfect, so why are they telling me not to eat? I’m going to eat tteokbokki!”

Jisoo laughed and admitted, “Actually, I was really chubby back then. They kept telling me to lose weight, but I always said, ‘No, I need to eat. I like myself chubby.’”

She even recalled a moment with YG Entertainment’s founder, Yang Hyun Suk:
“The boss told me to lose weight, and I responded like that. He just walked away, thinking, ‘She’s a weird one.’ I literally said, ‘No! I like myself chubby!’”

Jisoo then revealed that after she debuted, she naturally lost weight. She added, “Later, after I debuted and naturally lost weight, he was like, ‘You didn’t lose weight when I told you to, but now that you debuted, you did.’”

Fans are loving Jisoo’s confidence and honesty! Meanwhile, her full interview on Dex’s Fridge Interview is now available on YouTube.

Source: [1]