Actor Yeo Jin Goo and BLACKPINK member Rosé will work together.

Janus ENT, Yeo Jin Goo's agency, announced on February 14th that Yeo Jin Goo will serve as a brand campaign model for Homeplus (President Lee Je Hoo), which marks the 25th anniversary of its foundation.

The agency expected Yeo Jin Goo, who has become a representative youth actor with acting skills and popularity, to create synergy as he becomes the new face of distributor Homeplus.

Homeplus will use Yeo Jin Goo and BLACKPINK Rosé, who are the same age, as models, to carry out the "Twenty-five-year-old Fresh Thinking Homeplus" campaign featuring symbolism in the 25th anniversary of its foundation. Homeplus' plan is to continue its 25 years of online and offline distribution with this campaign, while conducting marketing to add "fresh" thoughts optimized for rapidly changing customer trends.

Yeo Jin Goo is advertising the mountainous Jin Song Pyeon. He expressed the "mountain taste" such as Gangwon-do Korean beef and Wando abalone enjoyed at home with a trendy sense. This symbolizes Homeplus' solid distribution line.

Cho Do Yeon, head of the Homeplus brand division, said, "We selected Yeo Jin Goo and Rosé as models because they look like Homeplus", adding, "We will create a young and new Homeplus brand power by giving customers a 'sacred experience' to mark the 25th anniversary of its foundation".

The brand campaign video with Yeo Jin Goo and Rosé will be available on TV, Homeplus' official YouTube channel, and online portal sites from February 17th.

Source[1]

BTS member Jimin made history at the 2024 MAMA AWARDS, becoming the first solo artist ever to win the prestigious Visa Fan’s Choice of the Year award.

On November 22, Jimin was honored with the Fan’s Choice of the Year award at the 2024 MAMA AWARDS JAPAN, held at the Kyocera Dome in Osaka, Japan. This marks a huge milestone in his career, especially considering his ongoing military service.

Jimin made history as the first solo artist to win the Fan’s Choice of the Year award, a category that BTS had dominated for six years since its debut in 2018.

In addition to this achievement, Jimin also took home the Fan’s Choice Grand Prize, making him a two-time winner at this year’s awards.

Although Jimin couldn't attend the ceremony due to his military service, his name was met with loud cheers from fans when announced.

His incredible win continues to prove his global influence as a solo artist. Jimin had also won Best Male Artist at the 2023 MAMA AWARDS, marking back-to-back wins at the event.

The MAMA AWARDS praised Jimin for his groundbreaking achievements, saying, “As the first K-pop solo artist to reach 4 billion streams and set the longest-running #1 record for a Korean artist, Jimin has proven his influence as a world-class artist and global pop star.”

Jimin's win also made him the first solo artist to claim a grand prize at the MAMA AWARDS in 10 years, with his achievement sparking excitement worldwide.

On X (formerly Twitter), the hashtag “CONGRATULATIONS JIMIN” topped the trends, while “우리지민이상받았네” (Our Jimin Got the Award) reached the #1 spot in Korea.

Jimin’s ongoing success continues to shine even during his military service. He was also recently named Best K-pop at the 2024 MTV Europe Music Awards and continues to be recognized for his charitable efforts, including a recent donation of 100 million KRW to the National Defense Soldier and Veteran Love Fund.

Source: [1]