Actor Yeo Jin Goo and BLACKPINK member Rosé will work together.

Janus ENT, Yeo Jin Goo's agency, announced on February 14th that Yeo Jin Goo will serve as a brand campaign model for Homeplus (President Lee Je Hoo), which marks the 25th anniversary of its foundation.

The agency expected Yeo Jin Goo, who has become a representative youth actor with acting skills and popularity, to create synergy as he becomes the new face of distributor Homeplus.

Homeplus will use Yeo Jin Goo and BLACKPINK Rosé, who are the same age, as models, to carry out the "Twenty-five-year-old Fresh Thinking Homeplus" campaign featuring symbolism in the 25th anniversary of its foundation. Homeplus' plan is to continue its 25 years of online and offline distribution with this campaign, while conducting marketing to add "fresh" thoughts optimized for rapidly changing customer trends.

Yeo Jin Goo is advertising the mountainous Jin Song Pyeon. He expressed the "mountain taste" such as Gangwon-do Korean beef and Wando abalone enjoyed at home with a trendy sense. This symbolizes Homeplus' solid distribution line.

Cho Do Yeon, head of the Homeplus brand division, said, "We selected Yeo Jin Goo and Rosé as models because they look like Homeplus", adding, "We will create a young and new Homeplus brand power by giving customers a 'sacred experience' to mark the 25th anniversary of its foundation".

The brand campaign video with Yeo Jin Goo and Rosé will be available on TV, Homeplus' official YouTube channel, and online portal sites from February 17th.

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Kim Jae Joong couldn’t hold back his tears as he experienced an emotional moment with his father.

On April 4, the KBS 2TV show "New Menu Launching: Pyeon Restaurant" aired a heartwarming episode where Kim Jae Joong, the youngest of nine siblings, threw a special celebration for his parents’ 60th wedding anniversary.

The star took charge of everything—planning, organizing, and hosting the event—as a grand gesture to show his gratitude for everything his parents had done for him and his siblings.

Kim Jae Joong rented a luxurious banquet hall at a five-star hotel for the celebration. He made sure to select food that would please all of his family, including his parents and siblings.

With his large family in attendance, the venue was filled with love and joy. Kim Jae Joong’s nine siblings all bowed deeply to thank their parents for raising them, showing immense respect and love.

As his father saw all of his children gathered in one place, he couldn’t help but express his pride, saying, “Are all these really my children?” But his emotions quickly took a turn as he shared his feelings of regret. “I feel sorry that I couldn’t do better for you, I’m sorry I couldn’t do as much as others did. But I’m so thankful that you all grew up so well,” he said, with tears starting to form in his eyes.

It was the first time Kim Jae Joong had seen his father cry. Overcome with emotion, he said, “I know my father’s life very well, so I couldn’t help but cry too.” The entire family shared in the tears, shouting, “We love you, Dad,” creating an unforgettable moment that moved everyone to tears.

The touching episode aired on April 4 at 8:30 PM, showing viewers the deep love and gratitude Kim Jae Joong and his siblings have for their parents.

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