Actor Yeo Jin Goo and BLACKPINK member Rosé will work together.

Janus ENT, Yeo Jin Goo's agency, announced on February 14th that Yeo Jin Goo will serve as a brand campaign model for Homeplus (President Lee Je Hoo), which marks the 25th anniversary of its foundation.

The agency expected Yeo Jin Goo, who has become a representative youth actor with acting skills and popularity, to create synergy as he becomes the new face of distributor Homeplus.

Homeplus will use Yeo Jin Goo and BLACKPINK Rosé, who are the same age, as models, to carry out the "Twenty-five-year-old Fresh Thinking Homeplus" campaign featuring symbolism in the 25th anniversary of its foundation. Homeplus' plan is to continue its 25 years of online and offline distribution with this campaign, while conducting marketing to add "fresh" thoughts optimized for rapidly changing customer trends.

Yeo Jin Goo is advertising the mountainous Jin Song Pyeon. He expressed the "mountain taste" such as Gangwon-do Korean beef and Wando abalone enjoyed at home with a trendy sense. This symbolizes Homeplus' solid distribution line.

Cho Do Yeon, head of the Homeplus brand division, said, "We selected Yeo Jin Goo and Rosé as models because they look like Homeplus", adding, "We will create a young and new Homeplus brand power by giving customers a 'sacred experience' to mark the 25th anniversary of its foundation".

The brand campaign video with Yeo Jin Goo and Rosé will be available on TV, Homeplus' official YouTube channel, and online portal sites from February 17th.

Source[1]

Actor Lee Min Ho recently shared an unforgettable and embarrassing moment from his early career, revealing how he became a “falling star” at his first Baeksang Arts Awards.

On the December 25th episode of You Quiz on the Block (Episode 274), Lee Min Ho made a guest appearance and reflected on his rise to fame.

The actor, known for his iconic role as Goo Jun Pyo in Boys Over Flowers, won the Best New Actor award at the Baeksang Arts Awards, but it wasn’t just his victory that grabbed attention.

Lee Min Ho recalled, "I was attending the Baeksang for the first time, and I was so excited. Since I wasn’t going as Goo Jun Pyo, but as Lee Min Ho, I styled my hair in a perm and was ready to go." However, things took an unexpected turn when he tripped and fell on the red carpet.

He sighed, recalling, "That day, I fell. I fell and created so many memes. Even now, I look back and think, 'How did I walk that quickly on the red carpet?'"

Laughing at his own clumsiness, he admitted, "I was moving at the speed of light, no composure, no focus. Honestly, more than the joy of winning the award, that day was chaotic and so embarrassing for me."

Though his win was a highlight, Lee Min Ho humorously shared that the incident of tripping overshadowed the excitement of his achievement.

It’s safe to say that while the fall became a funny meme, it also became a lesson in humility for the actor, and a moment that fans still remember to this day.

Source: [1]