SF9's Rowoon has been selected as the advertising model for a basic cosmetic brand.

FNC Entertainment announced on January 17th, "Rowoon has been selected as the official model for True Dermatology basic cosmetics brand Cleanup Beauty and is continuing his active steps."

From the 17th, the advertisement in which Rowoon participated will be released through Clean Up Beauty's official website, Instagram, and YouTube.

Rowoon captivated viewers with his stable acting skills by taking on lead roles in dramas such as 'Extraordinary You' and 'Lipstick Prince'. In particular, he proved his hot popularity by winning three crowns at the '2021 KBS Drama Awards' through 'The King's Affection', which recently ended. In addition, he is receiving a lot of love calls from advertisements in various fields such as clean-up beauty, outdoor, perfume, electronics, hair care, and pizza.

A brand official said, "We decided that Rowoon's healthy and clean image suited the concept pursued by the brand, so he was selected as the first model for Clean Up Beauty."

Meanwhile, Rowoon's group SF9 will hold '2022 SF9 LIVE FANTASY #3 IMPERFECT' at the Olympic Hall in Olympic Park for three days from January 21st to the 23rd. Currently, Rowoon is filming MBC's new drama 'Tomorrow', which is scheduled to air in the first half of the year.

Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.

On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”

The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.

Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”

Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”

Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”

Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”

Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.

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