SF9’s Rowoon Selected As the New Model For Cosmetic Brand “Clean Up Beauty”

SF9‘s Rowoon has been selected as the advertising model for a basic cosmetic brand.

FNC Entertainment announced on January 17th, “Rowoon has been selected as the official model for True Dermatology basic cosmetics brand Cleanup Beauty and is continuing his active steps.”

From the 17th, the advertisement in which Rowoon participated will be released through Clean Up Beauty‘s official website, Instagram, and YouTube.

Rowoon captivated viewers with his stable acting skills by taking on lead roles in dramas such as ‘Extraordinary You’ and ‘Lipstick Prince’. In particular, he proved his hot popularity by winning three crowns at the ‘2021 KBS Drama Awards‘ through ‘The King’s Affection‘, which recently ended. In addition, he is receiving a lot of love calls from advertisements in various fields such as clean-up beauty, outdoor, perfume, electronics, hair care, and pizza.

A brand official said, “We decided that Rowoon’s healthy and clean image suited the concept pursued by the brand, so he was selected as the first model for Clean Up Beauty.”

Meanwhile, Rowoon‘s group SF9 will hold ‘2022 SF9 LIVE FANTASY #3 IMPERFECT‘ at the Olympic Hall in Olympic Park for three days from January 21st to the 23rd. Currently, Rowoon is filming MBC‘s new drama ‘Tomorrow‘, which is scheduled to air in the first half of the year.


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