Actress Jung Soo Jung (Krystal) from the girl group f(x) was selected as the first global ambassador for Singapore’s representative global fashion brand, CHARLES & KEITH.
Charles & Keith said on December 4th, “Krystal is a leading singer and actress in K-pop and represents a challenging female figure who excels in all fields. We support her to express herself.”
Krystal will make its debut as a global ambassador for CHARLES & KEITH through the Blooming Spring Collection campaign, which contains delicate and bright pastel colors with a flower motif, and plans to start full-scale ambassador activities from the spring of 2022.
In this spring campaign, a solo video showing Krystal‘s colorful appearance that has never been seen before will also be released, along with a Q&A about her fashion and lifestyle.
Charles & Keith co-founder Keith Wong said, “Our brand has been encouraging women to freely express their individuality and style through a different collection each time. We are very happy to welcome her into our brand family.” He continued, “We plan to inspire women all over the world to show off their own style in a pleasant and confident way with her.”
Krystal, who became a global ambassador for Charles & Keith, said, “I feel proud and honored to be the first global ambassador of Charles & Keith. I think it’s cool to see Charles & Keith, which has been making for a long time, emphasized the power of women through fashion.”
Regarding this ‘Blooming Spring‘ Collection, she said, “Spring has a special meaning to me and I feel like it’s a ‘Season of Renewal and Positivity’.” She added, “Spring is the perfect season to make a fresh start with Charles & Keith.”