Actress Jung Soo Jung (Krystal) from the girl group f(x) was selected as the first global ambassador for Singapore's representative global fashion brand, CHARLES & KEITH.

Charles & Keith said on December 4th, "Krystal is a leading singer and actress in K-pop and represents a challenging female figure who excels in all fields. We support her to express herself.”

Krystal will make its debut as a global ambassador for CHARLES & KEITH through the Blooming Spring Collection campaign, which contains delicate and bright pastel colors with a flower motif, and plans to start full-scale ambassador activities from the spring of 2022.

In this spring campaign, a solo video showing Krystal's colorful appearance that has never been seen before will also be released, along with a Q&A about her fashion and lifestyle.

Charles & Keith co-founder Keith Wong said, “Our brand has been encouraging women to freely express their individuality and style through a different collection each time. We are very happy to welcome her into our brand family." He continued, "We plan to inspire women all over the world to show off their own style in a pleasant and confident way with her."

Krystal, who became a global ambassador for Charles & Keith, said, "I feel proud and honored to be the first global ambassador of Charles & Keith. I think it's cool to see Charles & Keith, which has been making for a long time, emphasized the power of women through fashion."

Regarding this 'Blooming Spring' Collection, she said, "Spring has a special meaning to me and I feel like it's a 'Season of Renewal and Positivity'." She added, "Spring is the perfect season to make a fresh start with Charles & Keith."

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IU has once again warmed hearts with her sweet and caring nature — this time by personally helping young actress Kim Tae Yeon get ready for her very first awards show.

The two actresses both played the same character, Ae Soon, in different stages of life in the Netflix drama "When Life Gives You Tangerines". IU played the adult version while Kim Tae Yeon touched viewers with her emotional performance as young Ae Soon.

Even though Kim Tae Yeon doesn’t have an agency yet, IU made sure the young star wouldn’t be alone. According to insiders, IU personally visited a dress shop with Kim Tae Yeon to help her pick out a beautiful outfit. She even helped with hair and makeup plans, making sure Tae Yeon could shine at the upcoming 61st Baeksang Arts Awards, where both actresses are nominated.

Kim Tae Yeon’s mom posted about the moment on Instagram, saying:

“Tae Yeon met IU unnie and told me to say thank you. Words aren’t enough to express how grateful we are. We were so surprised by her unexpected visit, and her thoughtful care truly touched our hearts. Thank you again to IU for the gift.”

The post also showed a happy Kim Tae Yeon holding IU’s present and choosing a dress — a moment that melted fans’ hearts.

IU is well-known in the industry for her generosity and kindness. While filming "You Have Done Well", she reportedly gave thoughtful gifts and created a warm, friendly vibe on set for everyone, from co-stars to staff.

The drama itself became a big hit, earning praise both in Korea and overseas. IU, Park Bo Gum, Yeom Hye Ran, Choi Dae Hoon, and Kim Tae Yeon all received Baeksang nominations — a huge achievement, especially for the young star.

Kim Tae Yeon, born in 2011, has been acting since she was little and appeared in dramas like Crash Landing on You, A Dog’s Love Today, and Gyeongseong Creature. But her powerful acting in "When Life Gives You Tangerines" truly made people cry, smile, and remember her name.

IU didn’t stop at helping Kim Tae Yeon. She also invited fellow cast members Moon So Ri, Park Hae Joon, Ahn Tae Rin, and more to her concert, sending them gifts to show her love and support.

In an earlier interview, IU talked about giving gifts to so many people. She humbly said,

“As I do more projects, there are more people I’m thankful for, but it’s not as hard as people think. I just hope the people receiving the gifts feel happy.”

Talking about the drama, she added,

“It was such a grand project. Just being part of it was a blessing. It made me think, ‘Ji Eun, you really experienced something amazing.’ I’m grateful I could work with such great people.”

Once again, IU has proved she’s not just a talented singer and actress — she’s also a true “Good Deed Queen.”

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