As JTBC‘s new Saturday and Sunday drama ‘Snowdrop‘ is embroiled in a history distortion controversy, sponsors are in a row to cancel sponsorship.
P&J Group was the first company to announce withdrawal of advertising, one of the three major production support companies for ‘Snowdrop‘. It is said that their advertisement cancellation has a huge ripple effect.
On December 20th, P&J Group announced its cancellation of sponsorship. According to the company representative, they have initially decided to sponsor the drama after being offered to promote their brand in a drama starring BLACKPINK‘s Jisoo and actor Jung Hae In.
Representative Jung said, “We invested without knowing the details of the plot thinking it would have a good advertising effect. I did not think I should investigate further after being reassured by the staff of the drama saying problematic scenes have been edited out to pass the broadcasting standards.”
He continued, “After learning more about the issue we have now requested to take our sponsorship off and they have confirmed to take our name out from the third episode.”