In a phone call with Xports News on November 5th, producer Kim Man-ki said, shared, “I wrote the post to root for Kim Seon Ho. It was a shame to see him, who left a great impression on me about a year ago, going through so much hardship recently.” explained the reason for leaving

“I got a good impression when he said he’d appear in the music video of an artist he had no acquaintance with for free. Also, I remember being so touched by his kind-looking face and warm personality,”

Kim continued. “I just hope Kim Seon Ho will promote actively again. I felt bad that the scandal grew into a controversy over his personality. My wish is that he’d know that I’ll be rooting for him from afar.”

Last week, Producer Kim introduced that he was in charge of producing Park Hye-kyung's comeback song in the past, and recalled that he had a meeting with Kim Seon-ho at the time for the role of the male lead in the music video for the title song. At the time, he wrote, “Kim Seon Ho was a regular member of 2 Days & 1 Night and was already a rising star, showing his face in dramas and commercials,” he shared. “I knew it was a rude request, but I asked the agency staff for a cut in his payment.”

Though the agency expressed their reluctance, they contacted Kim the next day to tell him that the actor himself was willing to star in the MV, even without pay. Kim then added, “I was grateful for his kind heart of choosing to star in an MV, which requires multiple shooting of the same scene and requires so much energy and time, for free. I’d like to say thank you again through this post.”

Meanwhile, Kim Seon Ho hit a downfall when his ex-girlfriend sparked a scandal over his private life. Since then, he was removed from commercials and upcoming projects. However, as more and more statements in support of the actor came out, his scandal seemed to have entered a new phase.

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Kim Soo Hyun’s downfall is happening fast, and it’s not just in Korea.

Following his controversy, international businesses are cutting ties without hesitation. Videos of employees removing his standees and posters are going viral online.

One clip shows staff taking down a Kim Soo Hyun-themed photo booth, while another captures a hospital worker in Thailand tossing his life-sized standee into the trash.

The backlash stems from allegations that Kim Soo Hyun was romantically involved with the late Kim Sae Ron since she was a minor and ignored her financial struggles.

Given his immense global popularity through My Love from the Star and Queen of Tears, international fans are deeply disappointed, with some even calling for his retirement from the industry.

In Korea, brands that once proudly endorsed him are now in crisis mode.

Outdoor ads featuring him have been removed, and luxury brand Prada announced, “Considering the gravity of the issue, we have decided to terminate our contract.”

Even cosmetics brand Dinto, which initially said they would "wait and see," has now confirmed they are officially canceling his contract through legal measures.

With his career on pause, his segments in the MBC variety show Good Day are also set to be completely edited out. All eyes are now on what Kim Soo Hyun’s next move will be.

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