11STREET, where a citizen once boycotted because it featured Kim Seon Ho, is gaining attention by selling 200 billion won in one day alone at the '2021 11th Festival'.

According to 11STREET on November 12th, the transaction amount exceeded 200 billion won on November 11th, the last day of the '2021 11th Festival' event. At 9 am on that day it sold 21 billion won in one hour, breaking the record for the highest transaction amount per hour. Actor Kim Seon-ho advertised and a boycott movement was caught among some consumers, but as a result, it was a huge box office hit.

The most popular product during the event was the 'Galaxy Z Flip 3'. For about 11 days from November 1st to 11th, the cumulative sales of this product were KRW 7 billion. Cumulative sales of 4.6 billion won are about 1.5 times higher than Samsung's 'Galaxy Note 20/Note 20 Ultra', which was the No. 1 product last year.

In addition, the average sales amount of the top five products based on cumulative sales recorded 4.71 billion won, and each of 47 products sold over 1 billion won. A total of 164 products were sold for more than 500 million won.

The product that ranked first in terms of cumulative sales was the Yogiyo 10,000 won gift certificate. More than 102,000 copies were sold.

In addition, 'Live 11', an 11STREET live commerce platform, broadcast a total of 121 times during the event, recording 36 million cumulative views. This is a significant increase compared to last year, when a total of 42 broadcasts were held and 140,000 views were recorded at the same event last year.

11STREET president Lee Sang-ho said, "I would like to express my gratitude to the brand partners and 11STREET sellers who made the best shopping festival incomparable with 11STREET, and above all, to the consumers who generously enjoyed what 11STREET prepared for 11 days."

Previously, 11STREET took down all of its advertisements featuring Kim Seon-ho on its official website and SNS after actor Kim Seon-ho was embroiled in controversy over his personal life, including allegations of abortion, but it was revealed the allegations were false. Therefore, 11STREET reposted all the advertisement content of Kim Seon Ho, explaining, "The issue is already concluded," refuting the netizens who are unhappy with Kim Seon Ho's advertisement being re-uploaded.

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Hyun Bin is finally addressing the long-standing "ddongcha" (poop car) theory surrounding his character from My Name is Kim Sam-soon—and he's not holding back!

In an interview on the 19th with Star News, the beloved actor confessed, "I was wrong," responding to the reevaluation of his iconic role as Hyun Jin-heon from the 2005 hit drama. The "ddongcha" theory has been a subject of online debate for years, with many viewers critiquing Hyun Jin-heon’s character as overly arrogant and entitled.

Hyun Bin, who first rose to fame in My Name is Kim Sam-soon, took the time to reflect on the character that made him a household name. He shared, “I was just following the script; there were no personal opinions added to the character of Hyun Jin-heon. At that time, I knew Hyun Jin-heon was portrayed as a ‘bad boy,’ and the way it was expressed was different from today’s standards.”

With My Name is Kim Sam-soon now being re-released as part of Wavve's "New Classic" project, fans are revisiting the 2005 drama, and the character of Hyun Jin-heon is under fresh scrutiny. Director Kim Yun-cheol even admitted that the "prince on a white horse" and "bad boy" tropes that once worked in 2005 don’t quite match today's sensibilities, leading to edits in the 2024 version.

Hyun Bin humbly acknowledged his gratitude for his successful career and hit works, saying, "It’s wonderful and I am grateful to have so many hit works. I’ve been fortunate to work with amazing writers, directors, and actors. Thanks to them, I’ve received a lot of attention and love." He also shared a sense of humility, noting, “But I never know when that luck will come again."

Despite the dramatic shift in perspective on his character, Hyun Bin’s charm and dedication remain strong. Fans are eager to see him in his upcoming film Harbin (directed by Woo Min-ho), set to be released on the 24th.

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