HYBE CEO Park Ji Won establishes a new label 'ADOR (All Doors One Room)' and appoints Min Hee Jin as the CEO. The independent label will be under HYBE's multi-label system and will develop differentiated businesses that have not been attempted by existing labels. Moreover, 'ADOR' plans to release a new girl group in 2022 which follows the label's own philosophy and color.

Since HYBE co-founded Belif Lab with CJ ENM in 2019, HYBE is planning to pursue artist IP expansion by acquiring competitive labels such as Source Music, Pledis Entertainment, and KOZ. 'ADOR' is the first one to be established as an independent label under the HYBE multi-label system since, in the past, HYBE only do a co-establishment or acquisition method.

CEO Min Hee Jin plans to develop a business that proposes new tastes by concentrating all of his capabilities on the new label 'Ador'. 

Read his statement below,

'As an independent label, we have formed an organization that can show new challenges in all areas, including production, business, and marketing, including our own music producing team and creative team, and we plan to expand the boundaries of content created with artists IP'.

Meanwhile, CEO Min Hee Ji, pioneered the change in the flow of the market by raising the keyword 'concept' to the surface of the entertainment industry, redefining the value and spreading it. Starting with Girls' Generation in the past, they opened a new era of girl groups and presented innovative artist brandings such as SHINee and EXO.

 As the CEO of 'Ador', he said,

"We are ready to make another change in the music industry through the launch of a new label. Without fear of new challenges, we will present artist IPs and contents that can show the philosophy of ADOR.”

'Ador' is scheduled to debut its first rookie girl group in 2022. As a team that has been talked about as a 'Min Hee Jin girl group raised expectations, it will be planned around the members selected through the 'Plus Global Audition' in 2019, and CEO Min Hee Jin will oversee the entire production process.

BLACKPINK’s Jennie recently shared a fun conversation with her mom, revealing her mother’s unexpected reaction to her becoming a Chanel ambassador!

On March 13, a video was uploaded to the YouTube channel "Study King Genius Hong Jin Kyung." In the video, Hong Jin Kyung visited Jennie’s office.

Since Jennie had previously mentioned that Hong Jin Kyung always makes her laugh, she greeted her warmly with a big hug.

During their chat, Hong Jin Kyung shared a personal story, saying, "My daughter Rael went all the way to the U.S. to watch BLACKPINK at Coachella, but she got scammed when buying tickets. So, she couldn’t see BLACKPINK and ended up crying her eyes out." Jennie reacted with surprise and sympathy.

As they got to know each other better, Jennie decided to call her mom to ask about her prenatal dream. However, her mom didn’t answer right away, so Jennie joked, "She’ll call back later."

Jennie also opened up about her childhood, saying, "I had a strong sense of style from a young age. I loved fashion. I was a really obedient child, but when it came to school, I insisted on wearing what I wanted."

She then talked about her experience studying alone in New Zealand for five years, starting at age nine. "I think it was a crucial experience that helped shape who I am today," she shared.

When the topic of her Chanel ambassadorship came up, Jennie said, "It’s a brand I work with, but since I’ve been with them for so long, they feel like family."

Later, Jennie’s mom finally returned her call. When Jennie asked, "What was my prenatal dream?" her mother replied, "A really big tiger… ah, it caught a carp." Jennie laughed and said, "I think Mom is confused too."

But the moment that caught everyone’s attention was when Jennie asked how her mom felt about her being a Chanel ambassador. Her mother simply said, "Ah, it’s over."

Hong Jin Kyung then joked, "Does that mean it's now my daughter's era? It’s over?"—causing everyone to burst into laughter.

Later, Hong Jin Kyung playfully suggested playing a traditional Korean game with Jennie and made a hilarious request: "Jennie, when you go to Paris, I want to carry your bag. With my own money. But I’ll just bring a tiny camera and follow you a little. I won’t go inside Chanel."

After Hong Jin Kyung won the game, Jennie kept her promise and said, "See you in Paris (in October)," leaving fans excited for what’s next!

Source: [1]