HYBE CEO Park Ji Won establishes a new label 'ADOR (All Doors One Room)' and appoints Min Hee Jin as the CEO. The independent label will be under HYBE's multi-label system and will develop differentiated businesses that have not been attempted by existing labels. Moreover, 'ADOR' plans to release a new girl group in 2022 which follows the label's own philosophy and color.

Since HYBE co-founded Belif Lab with CJ ENM in 2019, HYBE is planning to pursue artist IP expansion by acquiring competitive labels such as Source Music, Pledis Entertainment, and KOZ. 'ADOR' is the first one to be established as an independent label under the HYBE multi-label system since, in the past, HYBE only do a co-establishment or acquisition method.

CEO Min Hee Jin plans to develop a business that proposes new tastes by concentrating all of his capabilities on the new label 'Ador'. 

Read his statement below,

'As an independent label, we have formed an organization that can show new challenges in all areas, including production, business, and marketing, including our own music producing team and creative team, and we plan to expand the boundaries of content created with artists IP'.

Meanwhile, CEO Min Hee Ji, pioneered the change in the flow of the market by raising the keyword 'concept' to the surface of the entertainment industry, redefining the value and spreading it. Starting with Girls' Generation in the past, they opened a new era of girl groups and presented innovative artist brandings such as SHINee and EXO.

 As the CEO of 'Ador', he said,

"We are ready to make another change in the music industry through the launch of a new label. Without fear of new challenges, we will present artist IPs and contents that can show the philosophy of ADOR.”

'Ador' is scheduled to debut its first rookie girl group in 2022. As a team that has been talked about as a 'Min Hee Jin girl group raised expectations, it will be planned around the members selected through the 'Plus Global Audition' in 2019, and CEO Min Hee Jin will oversee the entire production process.

Hyun Bin is finally addressing the long-standing "ddongcha" (poop car) theory surrounding his character from My Name is Kim Sam-soon—and he's not holding back!

In an interview on the 19th with Star News, the beloved actor confessed, "I was wrong," responding to the reevaluation of his iconic role as Hyun Jin-heon from the 2005 hit drama. The "ddongcha" theory has been a subject of online debate for years, with many viewers critiquing Hyun Jin-heon’s character as overly arrogant and entitled.

Hyun Bin, who first rose to fame in My Name is Kim Sam-soon, took the time to reflect on the character that made him a household name. He shared, “I was just following the script; there were no personal opinions added to the character of Hyun Jin-heon. At that time, I knew Hyun Jin-heon was portrayed as a ‘bad boy,’ and the way it was expressed was different from today’s standards.”

With My Name is Kim Sam-soon now being re-released as part of Wavve's "New Classic" project, fans are revisiting the 2005 drama, and the character of Hyun Jin-heon is under fresh scrutiny. Director Kim Yun-cheol even admitted that the "prince on a white horse" and "bad boy" tropes that once worked in 2005 don’t quite match today's sensibilities, leading to edits in the 2024 version.

Hyun Bin humbly acknowledged his gratitude for his successful career and hit works, saying, "It’s wonderful and I am grateful to have so many hit works. I’ve been fortunate to work with amazing writers, directors, and actors. Thanks to them, I’ve received a lot of attention and love." He also shared a sense of humility, noting, “But I never know when that luck will come again."

Despite the dramatic shift in perspective on his character, Hyun Bin’s charm and dedication remain strong. Fans are eager to see him in his upcoming film Harbin (directed by Woo Min-ho), set to be released on the 24th.

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