HYBE CEO Park Ji Won establishes a new label 'ADOR (All Doors One Room)' and appoints Min Hee Jin as the CEO. The independent label will be under HYBE's multi-label system and will develop differentiated businesses that have not been attempted by existing labels. Moreover, 'ADOR' plans to release a new girl group in 2022 which follows the label's own philosophy and color.

Since HYBE co-founded Belif Lab with CJ ENM in 2019, HYBE is planning to pursue artist IP expansion by acquiring competitive labels such as Source Music, Pledis Entertainment, and KOZ. 'ADOR' is the first one to be established as an independent label under the HYBE multi-label system since, in the past, HYBE only do a co-establishment or acquisition method.

CEO Min Hee Jin plans to develop a business that proposes new tastes by concentrating all of his capabilities on the new label 'Ador'. 

Read his statement below,

'As an independent label, we have formed an organization that can show new challenges in all areas, including production, business, and marketing, including our own music producing team and creative team, and we plan to expand the boundaries of content created with artists IP'.

Meanwhile, CEO Min Hee Ji, pioneered the change in the flow of the market by raising the keyword 'concept' to the surface of the entertainment industry, redefining the value and spreading it. Starting with Girls' Generation in the past, they opened a new era of girl groups and presented innovative artist brandings such as SHINee and EXO.

 As the CEO of 'Ador', he said,

"We are ready to make another change in the music industry through the launch of a new label. Without fear of new challenges, we will present artist IPs and contents that can show the philosophy of ADOR.”

'Ador' is scheduled to debut its first rookie girl group in 2022. As a team that has been talked about as a 'Min Hee Jin girl group raised expectations, it will be planned around the members selected through the 'Plus Global Audition' in 2019, and CEO Min Hee Jin will oversee the entire production process.

Singer Lee Seung Gi and actress Lee Da In have finally shared the first-ever photos of their daughter, and fans can’t get over the heartwarming moment!

On February 5, Lee Da In posted on her official account, writing, "Happy birthday, my little angel. Thank you for bringing me infinite happiness for the past year." Along with her message, she shared a precious photo of Lee Seung Gi holding their daughter, who just turned one.

In the picture, Lee Seung Gi flashes a warm, proud dad smile while embracing his little one, capturing a beautiful moment of love and happiness. Fans couldn’t help but gush over the rare glimpse into their family life.

Lee Da In and Lee Seung Gi confirmed their relationship in May 2021 and officially tied the knot in April 2023. The couple welcomed their first daughter in February last year.

This is also a special moment for fans, as it marks Lee Da In’s first post in about 10 months, following her last update in April 2023, when she shared pictures from their wedding anniversary.

For those who may not know, Lee Da In is the daughter of veteran actress Kyeon Mi Ri.

Since their wedding, the couple has been actively giving back. In April 2023, they donated 110 million KRW (approximately 82,000 USD) through the Korean Red Cross to support low-income families and wildfire victims in Gangneung.

Fans are loving this rare update from the couple and are sending their warmest congratulations to their beautiful family!

Source: [1]