Recently, on Coway‘s official SNS, an advertisement video was revealed and attracted attention featuring Jungkook, a member of BTS, and his dog ‘Bam‘, along with the article, “Coway Noble Air Purifier came together for a comfortable companion life of BTS Jungkook and Bam!”
In the video, Jungkook lay comfortably on the sofa and had a relaxing time with his dog. While stroking the dog’s body with affectionate hands, Jungkook said, “Look at all the dust,” and gently brushed off the dust.
Jungkook, who saw the dust-sensing air purifier working hard, exclaimed, “Oh, the air purifier is working hard” and focused his attention and attention on the product.
The advertisement video was also posted on Coway’s global Twitter account and a lot of people commented, “Bam can also be a Coway advertisement model ^^ Jungkook and the previous night have a great chemistry. Deodorizing advertisements with this concept” , “The two of them are air purifier commercials~”, “Jungkook is a Coway charm model. I wish they shot a real air purifier commercial with Bam. It seems like it will sell like a fire.”, “It’s sincerity with the real daily life of Jungkook and Bam. It’s so warm. It’s so warm.” and “Jungkook and the night are drawn together.
At the same time, after finishing the workout, Jungkook went to the kitchen and took the water filled with ice extracted from the ice purifier in one-shot , giving viewers the ultimate coolness.
In particular, in the advertisement video, the realistic daily life of Jungkook exercising with his dog was drawn, demonstrating friendliness and sincerity, and enhancing the synergy effect of publicity raising awareness of the brand and product.
On the other hand, Jungkook appeared with his dog in the reality program ‘IN THE SOOP’ BTS Season 2, which was broadcast through JTBC and Weverse, and showed a variety of chemistry, adding fun.