Naver V Live Will Officially Merge with Weverse in the First Half of 2022

At the ‘Hybe Company Briefing with Community’ held on October 4th, Hybe announced its plan to introduce a new upgraded fandom platform by creating synergy with Naver’s strong R&D capabilities such as search and artificial intelligence. The new version of Weverse will include V Live’s “spot live” function

Currently, Weverse is in the midst of integrating with Naver V Live. It is expected to grow into a comprehensive fan platform equipped with e-commerce, streaming, and communication functions at the beginning of next year.

The monthly active users (MAU) of Weverse is about 5.3 million. As of last year, if integration with V Live, which has 100 million global downloads and 30 million monthly users, is achieved, it will secure over 35 million users. Korea Investment & Securities analyzed that the number of monthly users of the integrated platform will reach 45 million by next year.

Park Ha-kyung, a researcher at Korea Investment & Securities, said, “The average ARPU of Weverse last year was estimated at $81 (about 92,620 won), which is a 27% increase from the average of $64 in the previous year and expected to reach 110 dollars (126,874 won)”



Leave a Reply