Actor Lee Do-hyun has been selected as a casual brand advertising model and is continuing his trend.

The casual brand Cover Knot released the 21F/W pictorial last October 26th by revealing that it had selected Lee Do-hyun as an advertising model.

In the published image, Lee Do-hyun perfectly digested a variety of winter styling from fleece to sweatpants and coats. While giving pleasant energy with a playful expression, in another cut, he showed off his soft charisma with deep eyes.

A representative of the brand said, "Lee Do-hyun has definitely proved her competence with various works such as 'Sweet Home' and 'Youth in May' and has risen to the ranks of a popular actor. Therefore, we selected him as a model because it perfectly matched the image the brand pursues."

Lee Do-hyun has established himself as a blue chip in the advertising industry by consuming a number of advertisements including casual brands, cosmetics, alcoholic beverages, fashion and lifestyle specialty malls, and real estate brokerage information sharing.

In addition, tvN's 15th anniversary special project Wed-Thu drama 'Melancholia' (play Kim Ji-woon / Director Kim Sang-hyeop / Planning Studio Dragon / Production Bone Factory) will continue his activities in the second half of the year. In the play, Lee Do-hyun is expected to show his true value once again as an actor who believes and sees the male lead, Baek Seung-yu, a mathematical genius who is unlucky.

Meanwhile, 'Melancholia' starring Lee Do-hyun will premiere on tvN at 10:30 pm on November 3rd.

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Hyun Bin is finally addressing the long-standing "ddongcha" (poop car) theory surrounding his character from My Name is Kim Sam-soon—and he's not holding back!

In an interview on the 19th with Star News, the beloved actor confessed, "I was wrong," responding to the reevaluation of his iconic role as Hyun Jin-heon from the 2005 hit drama. The "ddongcha" theory has been a subject of online debate for years, with many viewers critiquing Hyun Jin-heon’s character as overly arrogant and entitled.

Hyun Bin, who first rose to fame in My Name is Kim Sam-soon, took the time to reflect on the character that made him a household name. He shared, “I was just following the script; there were no personal opinions added to the character of Hyun Jin-heon. At that time, I knew Hyun Jin-heon was portrayed as a ‘bad boy,’ and the way it was expressed was different from today’s standards.”

With My Name is Kim Sam-soon now being re-released as part of Wavve's "New Classic" project, fans are revisiting the 2005 drama, and the character of Hyun Jin-heon is under fresh scrutiny. Director Kim Yun-cheol even admitted that the "prince on a white horse" and "bad boy" tropes that once worked in 2005 don’t quite match today's sensibilities, leading to edits in the 2024 version.

Hyun Bin humbly acknowledged his gratitude for his successful career and hit works, saying, "It’s wonderful and I am grateful to have so many hit works. I’ve been fortunate to work with amazing writers, directors, and actors. Thanks to them, I’ve received a lot of attention and love." He also shared a sense of humility, noting, “But I never know when that luck will come again."

Despite the dramatic shift in perspective on his character, Hyun Bin’s charm and dedication remain strong. Fans are eager to see him in his upcoming film Harbin (directed by Woo Min-ho), set to be released on the 24th.

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