Tommy Hilfiger announced that actor Kim Soo Hyun will be selected as a global ambassador for fall 2021.

Kim Soo Hyun will participate in the 'Pass the Mic' global campaign with a social message that everyone can change the world positively, and the content will be released on September 21st.

Kim Soo Hyun is a world-famous actor for appearing in representative dramas 'My Love from the Star', 'The Producer', 'It's Okay Not To Be Okay' and movies 'The Thieves' and 'Secretly and Greatly'. As an entertainer who constantly inspires people, he has established himself as a star across Asia and an influential actor representing the Korean Wave.

Designer Tommy Hilfiger said: “Collaborating with pop culture icons has always been an important part of the brand's legacy. Kim Soo Hyun's energetic spirit brings positive and fresh changes to this collection."

Ambassador Kim Soo Hyun said, “It is an honor to collaborate with such a wonderful heritage brand. Please look forward to creating great content with Tommy Hilfiger in the future as we support Tommy Hilfiger’s journey towards sustainability.”

The Fall 2021 Tommy Hilfiger Men's Campaign with Kim Soo Hyun will be launched in mid-September at Tommy Hilfiger online and offline stores around the world.

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A recent KBS drama shoot starring Girls' Generation's Seohyun and 2PM's Taecyeon has sparked controversy after accusations of damaging a UNESCO World Heritage site.

On January 2, architect Min Seo Hong took to Facebook to criticize the production of the upcoming drama I Took the Male Lead's First Night, which used Byeongsan Seowon, a historic Korean Confucian academy, as a filming location.

His post, titled "An Account of What I Witnessed at Byeongsan Seowon," detailed shocking allegations about the crew's actions.

Min shared that he visited Byeongsan Seowon on December 30, only to find the site bustling with drama staff.

"As I approached, I saw crew members moving around. At first, I didn’t realize it was a filming set, but when I entered the seowon, I felt uneasy knowing this historic site was being used this way," he wrote.

What he saw inside was alarming. According to Min, props were scattered throughout the seowon, and staff were hammering nails into wooden pillars to hang lights.

When he confronted them, they reportedly dismissed his concerns, saying, "We already have permission from Andong City. If you’re curious, contact them."

Determined to take action, Min contacted Andong City’s Cultural Heritage Department. A city official admitted they had approved the filming but appeared unaware of the damage being done.

"When I asked if they knew about the nails in the wooden pillars, they seemed flustered and promised to order their removal immediately," Min shared.

Experts later informed Min that incidents like this aren’t uncommon, with some modern heritage sites even being dismantled for filming. "People might think hammering nails is minor, but in traditional Korean houses, it’s a big deal to even drive in one nail. For cultural heritage, this should never happen," he said.

Min’s biggest concern is the decision to allow such a valuable site, designated as Historic Site No. 260 and a UNESCO World Heritage site, to be used for filming at all. "This was a KBS drama production, and it’s deplorable that they showed such little care for cultural heritage," he added.

The drama, I Took the Male Lead's First Night, is already drawing backlash before its release, with many netizens expressing anger over the alleged damage to the historic site. Comments online include:

"Why are cultural heritage sites being used as filming locations in the first place?"

"If this is true, KBS owes an apology not just to viewers but to the nation."

"Respect for cultural heritage should come before making a drama."

Neither KBS nor the drama's production team has released an official statement regarding the allegations.

However, the issue has sparked heated debate, with many calling for stricter regulations on the use of heritage sites for filming.

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