Girl Group STAYC is playing a new role as a headphone advertisement model.

On August 17, High-up Entertainment announced, "Stay C (Soomin, Sieun, Aisa, Seeun, Yoon, and Jaei) has been selected as the new advertising model for the global brand Philips' new Bluetooth headphone (earbud) product."

In the advertisement pictorials and videos released by Philips recently, Mr. Stay is wearing a bright and colorful outfit, exuding a unique teen freshness. In particular, the appearance of the six members wearing earbuds catches the eye even more as they match the product concept that emphasizes colorful sounds and colors. 

Even though it has been less than a year since his debut, Stay C has succeeded in modeling for domestic leading cosmetic brands, contact lens brands, and even world-class headphones advertising models. Through this, it is proving that it has emerged as a trending group not only in the music industry but also in the advertising industry.

On the other hand, STAY C will release the first mini-album 'STEREOTYPE' through various online music sites at 6 pm on September 6, and will begin official activities in the second half of the year.

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Hyun Bin is finally addressing the long-standing "ddongcha" (poop car) theory surrounding his character from My Name is Kim Sam-soon—and he's not holding back!

In an interview on the 19th with Star News, the beloved actor confessed, "I was wrong," responding to the reevaluation of his iconic role as Hyun Jin-heon from the 2005 hit drama. The "ddongcha" theory has been a subject of online debate for years, with many viewers critiquing Hyun Jin-heon’s character as overly arrogant and entitled.

Hyun Bin, who first rose to fame in My Name is Kim Sam-soon, took the time to reflect on the character that made him a household name. He shared, “I was just following the script; there were no personal opinions added to the character of Hyun Jin-heon. At that time, I knew Hyun Jin-heon was portrayed as a ‘bad boy,’ and the way it was expressed was different from today’s standards.”

With My Name is Kim Sam-soon now being re-released as part of Wavve's "New Classic" project, fans are revisiting the 2005 drama, and the character of Hyun Jin-heon is under fresh scrutiny. Director Kim Yun-cheol even admitted that the "prince on a white horse" and "bad boy" tropes that once worked in 2005 don’t quite match today's sensibilities, leading to edits in the 2024 version.

Hyun Bin humbly acknowledged his gratitude for his successful career and hit works, saying, "It’s wonderful and I am grateful to have so many hit works. I’ve been fortunate to work with amazing writers, directors, and actors. Thanks to them, I’ve received a lot of attention and love." He also shared a sense of humility, noting, “But I never know when that luck will come again."

Despite the dramatic shift in perspective on his character, Hyun Bin’s charm and dedication remain strong. Fans are eager to see him in his upcoming film Harbin (directed by Woo Min-ho), set to be released on the 24th.

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