Girl Group STAYC is playing a new role as a headphone advertisement model.

On August 17, High-up Entertainment announced, "Stay C (Soomin, Sieun, Aisa, Seeun, Yoon, and Jaei) has been selected as the new advertising model for the global brand Philips' new Bluetooth headphone (earbud) product."

In the advertisement pictorials and videos released by Philips recently, Mr. Stay is wearing a bright and colorful outfit, exuding a unique teen freshness. In particular, the appearance of the six members wearing earbuds catches the eye even more as they match the product concept that emphasizes colorful sounds and colors. 

Even though it has been less than a year since his debut, Stay C has succeeded in modeling for domestic leading cosmetic brands, contact lens brands, and even world-class headphones advertising models. Through this, it is proving that it has emerged as a trending group not only in the music industry but also in the advertising industry.

On the other hand, STAY C will release the first mini-album 'STEREOTYPE' through various online music sites at 6 pm on September 6, and will begin official activities in the second half of the year.

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Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.

On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”

The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.

Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”

Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”

Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”

Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”

Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.

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